One of our favorite contemporary illustrators is Neil Packer. “One of a kind”, his book about all kind of sorting one can imagine, won the Bologna Ragazzi Award and Premio Andersen and Cento Prize in 2021.
Now, in April 2024, the italian publisher Camelozampa printed his last masterpiece, La parabola del panifio indipendente. The book was “Printed on water” at Grafiche Veneziane, the last active independent printing house in Venice. And the book is indeed a true downward parable, symbolizing how conformity can flatten and consume everything: taste, originality, creativity, care and passion.
The story is centered around an elderly couple from a small town that runs a bakery that produces the most delicious bread. Their passion and love for creating good bread are evident in every loaf they bake. As the years goes by, their strength and energy eventually runs out. Seizing this opportunity, the owner of the Grande Fabbrica (the Big Factory) acquires their independent bakery. The result? The once-flavorful bread becomes bland, soft, and devoid of love. The townspeople reluctantly accept this tasteless bread, forgetting the goodness that came from the independent bakery. They are not happy, but what can they do?
Then, other bakers start reopening new independent bakeries. And so, the town is filled again with the smell of fresh out of the oven, tasteful and baked with love bread.









































